Every fragrance is a journey.
Ours begins in Naples,
crosses the Mediterranean and reaches the heart of Greece.
Where the vision is born
It all began in Naples in 2017.
A father and son – Massimo and Angelo – created MINE Perfume Lab.
An artistic workshop, an olfactory manifesto, a new way to experience fragrance.
Where everything takes shape
In 2025, MINE’s journey reached Greece.
We are Simone and Valia, and we brought this vision to Thessaloniki.
Here, MINE became a home, a project, and a daily act of beauty.
Meeting MINE Perfume Lab was love at first… breath.
In every fragrance, we recognized rare care and authentic poetry.
After months of study, conversations, shared dreams, and hard work, we decided to bring this world to Greece and Cyprus.
This is how MINE Perfume Lab GR, our company, was born, along with our own space in Thessaloniki—a beautiful place where fragrances, people, and stories meet every day.
MINE is not simply a fragrance company. It is a way of being, an invitation to choose every day what truly expresses you—what you are.
Every fragrance we create is a whisper of the dream that began in Italy and traveled here.
We are grateful to have given it a voice in Greece, and you give it meaning.
Beauty
Beauty that knows no boundaries or gender.
It exists only when it is shared, when it embraces without judging, when it unites without excluding.
It is there—in faces, in glances, in the small miracles of everyday life.
It gives meaning to everything around us.
And yes, beauty can save the world
if we recognize it, protect it, and seek it. Every day.
In life’s simplest, quietest moments.
Massimo Annunziata
CEO, Founder and Perfumer
of MINE PERFUME LAB
Since 2017.
San Giuseppe Vesuviano, Naples, Italy.
For dreamers, romantics and idealists,
for the generous and the optimistic.
For those who feel deeply,
who love unconditionally, who stumble upon memories
and sometimes lose themselves in them, emerging a little sadder
but also a little more alive.
For those who prefer leafing through photo albums
to looking at pictures on a phone.
Who buy bread from the bakery and eat a piece
while it is still warm and fragrant.
Who wait for sunset on the beach
as if it were a small miracle, watching without looking away
until it disappears beyond the horizon,
breathing in the scent of the sea.
Who hold books, turn their pages,
touch the paper with their fingers,
and let images and memories carry them away.
Who stay away from labels
that feel false or stale.
Who listen to their senses and follow their instinct.
Because when everything unnecessary is removed,
only the essence remains.
MINE Perfume Lab was born from a need for authenticity
and a desire to create fragrances that tell stories,
awaken emotions,
and touch you where words cannot reach.
We create handcrafted fragrances
with care, passion, and deep respect for raw materials and the senses.
Every fragrance is unique, just like you.
We do not simply make perfumes—we create experiences, moments, and memories.
At MINE Perfume Lab,
we follow the power of genuine expression.
Here, every bottle holds a story,
a pure emotion, an unforgettable moment.
