STORYTELLING

Every fragrance is a journey.

Ours starts from Naples,

crosses the Mediterranean and reaches the heart of Greece.

Where the vision is born

It all started in Naples, in 2017.

A father and son – Massimo and Angelo – created Mine Perfume Lab.

An artistic workshop, an olfactory manifesto, a new way to experience fragrance.

Where everything takes shape

In 2025, Mine's journey reached Greece.

We are Simone and Valia and we brought this vision to Thessaloniki.

Here, Mine became a home, a design, a daily act of beauty.

Our acquaintance with Mine Perfume Lab was love at first… breath.

We recognized in each fragrance a rare care, an authentic poetry.

After months of study, discussions, shared dreams and a lot of work, we decided to bring this world to Greece and Cyprus.

Thus was born Mine Perfume Lab GR, our company, and with it our own space in Thessaloniki, in this beautiful place, where fragrances, people and stories meet every day.

Mine is not just a fragrance company. It is a way of being, it is an invitation to choose every day what truly expresses you, who you are.

Every fragrance we create is a whisper of a dream, which began in Italy and traveled here.
We are grateful that we gave it a voice in Greece and you give it meaning.

Beauty

The beauty that knows no boundaries or genders.
Which only exists when it shares, when it embraces without judging, when it unites without excluding.
It is there, in the faces, in the looks, in the small miracles of everyday life.
It is she who gives meaning to everything around us.
And yes, beauty can save the world
If we recognize it, if we protect it, if we seek it. Every day.
In the simplest, quietest moments of life.

Massimo Annunziata
CEO, Founder and Perfumer
by MINE PERFUME LAB
Since 2017.
San Giuseppe Vesuviano, Naples, Italy.

For those who dream, the romantics and the idealists,
the generous and optimistic.
For those who feel deeply,
who love unconditionally, who stumble over memories,
and sometimes they get lost in them only to emerge a little sadder,
but also a little more alive.
For those who prefer to browse through photo albums
instead of viewing them on their mobile phones.
Who buy bread from the bakery and eat a piece
as soon as it comes out warm and musky.
Waiting for the sunset on the beach,
as if it were a small miracle, and they look at it without averting their gaze
look,
until it disappears over the horizon,
inhaling deeply the scent of the sea.
Who hold books in their hands, leaf through them,
they touch the pages with their fingers,
letting the images and memories travel with them.
Who stay away from labels
that smell fake or stale.
Who listen to their senses, follow their instincts.
Because, when you remove all the unnecessary,
only the essence of things remains.
MINE Perfume Lab was born out of the need for authenticity,
through the desire to create fragrances that tell stories,
that awaken emotions,
that touch you where words cannot reach.

We create handmade perfumes,

with care, passion and deep respect for raw materials and the senses.
Each of our fragrances is unique, just like you.
We don't just make fragrances — we create experiences, moments and
memories.

At MINE Perfume Lab,
we follow the power of true expression.
Here, every bottle hides a story inside,
a pure emotion, a moment that remains unforgettable.